WEB DESIGN
Your website is part of your brand and this is what your customers see. If it’s not up to scratch people will go to your competitor. So from a Customers point of view it all starts with your website. The look, the feel, the speed.
Our Design experts are able to create winning websites for your customers from serious eCommerce solutions through to handcrafted website.
Account
MANAGEMENT
Account Manager (AM) serving as your primary contact person for questions, assistance and progress updates; focused on your strategy planning and acts as liaison agent within the team.
Account Manager (AM) serving as your primary contact person for questions, assistance and progress updates; focused on your strategy planning and acts as liaison agent within the team.
Monthly
REPORT
Competitor
KEYWORD
OPPORTUNITY GAP ANALYSIS
This will help you identify your competitors’ best ranked and worst ranked keywords by search volume.
It allows the use of keyword categories/groupings, filtering each keyword depending on its rank position. As part of your strategy, recommended scheduled usage for this service is every 12 months. This is to keep you abreast with the dynamic search volumes of Google Keyword Planner, which always changes depending on new trends, frequency of search by users, or high peaks in seasonality.
Content
Consultancy
This is a revolutionary and scientific approach that can improve your site by making strategic changes on your on-page content through identification of keyword opportunities. By being able to identify low ranking keywords with the help of Webmaster Tools Data and other software, current underperforming keywords can be changed, which will result to increased clicks, impressions, and rankings.
Goal
TRACKING SET UP
This enables you to improve your data and tracking, and helping you to identify key actions of users and visitors of your site
It gives suggestions on how to increase conversion among users, determines the highest dropout pages, and locates dashboard data and views that are essential to your site. It will make it easier to find the figures and details you need.
Feng-GUI
ANALYSIS
Through heat mapping software, Feng-GUI identifies sure winners that will help you get higher conversions. It will assist in maximizing your navigation system so your previously ‘no go zones’ will be easily located by your users, making all your efforts and resources worth it.
SEO Technical
AUDIT
CONSULTANCY
By identifying Google algorithm metrics such as title and descriptions, <H> Tags, and canonicalization as well as the use of duplicates, robots.txt and redirects, this service will ensure that your site will get higher crawlability and indexing in search engines amidst the Google’s strict compliance guidelines and varying criteria for best practices.
Full
KEYWORD ROI
Your SEO and content marketing campaigns should start with the essentials: identifying the right keywords for your search engine marketing. Creating a keyword database involves the following:
As part of your strategy, recommended scheduled usage for this service is every 12 months. This is to keep you abreast with the dynamic search volumes of Google Keyword Planner, which always changes depending on new trends, frequency of search by users, or high peaks in seasonality.
- Usine seed words to determine Google's top keywords
- Locating Useful seed keywords and synonyms
- Separating the most relevant from the non relevant keywords
- Adding rankings to keyword database
- Having an introductory keyword seed list
Fortnightly
CATCH UP
A 30-minute fortnightly call with your AM to help you answer critical questions about your site, progress made and results achieved as well as updates about the ever-changing web industry and future strategy ideas.
AUDIT
Social Audits
(Quarterly Delivery)
Site Analysis of all competitors
(Quarterly Delivery)
SEO technical site audit
(Quarterly Delivery)
Planning and creation of content calendar (updated every other month)
On-page
CONTENT
WRITING
It locates all key search terms beneficial to your site to create high quality content, upgrade your SEO, and effectively engage your users and visitors. It maximizes the possibility of conversions by putting meaningful call to action on every page in your site. Content writing is done after briefing the client, researching on the topic, and structuring the tone of voice suited for your target audience.
Using related key search terms to enhance your existing content, making it more visible during search optimisation. It helps increase conversions among users by putting clear and concise call to action on your site pages. It maximises the use of keywords, making necessary changes not only to attract more traffic but to optimize your page for conversion.
On-page
OPTIMISATION
Backlink Auditing
AND LINK THREAT REDUCTION
Through the use of Link Detox, Majestic, AHREF and other tools, it makes a backlink profile analysis for a full Link Threat Reduction audit. This will help avoid having your backlinks threaten your Google rankings. You may be unconsciously aware of the disadvantages that backlinks now pose to your site based on the Penguin algorithm updates.
This service will use Google Webmaster Tools in creating a full disavow file which will result in the removal of harmful links that are identified with your site. All in all, this will serve as your security system for your digital reputation by Google’s standards.
By using Google’s Map interface, this creation or optimisation service will bring in higher traffic to your site and improve your SEO visibility. Your account set up will follow the best practice guidelines provided by Google. Google Places will ensure there is complete required information about your site, select correct categories, and use unique optimised content on every page as well as add tracking code for referral visit monitoring.
eBooks
The eBooks approach integrates content marketing and SEO best practice so you can satisfy your users with targeted, relevant and shareable content all the time. eBooks can ensure higher referral traffic by offering clear citation of your site. It will drive brand awareness by providing online and offline branded content as well as premium content that mirror your inbound marketing strategy for increasing leads and conversions.
White
PAPERS
Become a leader in your industry by exhibiting your expertise through factual and authoritative white papers. Impress people with the kind of information that they need. More in-depth, technical and information than eBooks, white papers are ideal for any kind of site and all B2B companies.
INFOGRAPHICS
Take your content marketing strategies to the next level through compelling visual content. Upgrade your social media visibility by creating awesome infographics. This can be used in line with your shareable premium content which will increase your brand awareness and entice audience to visit your site and do the actions you expect from them. Combine infographics with your email marketing and offline activities as well as social strategies and web outreach to optimise your site pages and secure more conversions.
Blog
WRITING AND OPTIMISATION
Engaging content that is updated on a weekly basis or as frequently as you deem it fit to attract visitors and maximise your search engine visibility. Investing in high quality content proves that your customers matter to you and that your digital identity is a prized possession. Google always approves fresh topical and optimised content that is focused on trending subjects and not ashamed to showcase your industry expertise. Integrate this with your email marketing campaign, newsletter content and social sharing strategy.
Any kind of video – whether live on site or tucked away in your marketing archives – can be optimised and distributed to your target audience. This video marketing and syndication service is a stepping stool in link building through many video distribution sites, page optimisation and increased referral traffic.
Video
MARKETING
Online
PR
ONLINE PR CAN DELIVER YOU ALL YOU NEED TO ESTABLISH YOUR SITES AUTHORITY - FROM BRIEFING, RESEARCH, IDEAS AND CREATION AS WELL AS OUTREACH, REPORTING, SYNDICATION AND OPTIMISATION.
We use your target keywords and a plethora of synonymous terms to increase instant search visibility. By following after NCTJ best practice, Online PR ensures you get full SEO benefits and the right publicity. Whether it’s developing high quality news backlinks or achieving target keyword visibility as well as synonymous rankings, Online PR has got you covered.
Reach out to a wide array of people by using different social media packages. Be connected with multiple channels to promote your products and services. Build a strong base of followers and increase your organic traffic by getting the right social campaigns that they can relate to. This service can assess which media channels are compatible with your site so you can create the right message for the right audience and boost your brand reputation in the process.
Social
MEDIA
PACKAGES
