Negative Keywords List
Here is a huge list of negative keywords that you should consider adding to your Google AdWords campaigns. Negative keywords can be great is reducing your Ad impressions and helping with your Click Through Rate and ultimately your Quality Score.
This Negative Keywords list is an example of many possible negative keywords you could utilise. You must review any keywords you use from this list, as they could impact your specific advertising campaign negatively.
B2B Marketers
club
clubs
consultants
consulting
gift
gifts
online
photo
photograph
photographs
picture
pictures
send
sending
Bargains
Unless you are a discount store I would not target these keywords and they are after a bargain. And these potential customers are very influenced by price. An honestly these types of customers will cost you money not make you money.
bargain
cheap
clearance
close out
close outs
closeout
closeouts
discount
discounted
free
inexpensive
liquidation
odd lots
overstock
remainder
remainders
DIY
Unless you are a hardware or a craft shop really consider, are they keywords going to get people to purchase after they have clicked on your AdWords Ad? Because people doing searches on these phrases maybe after instructions on how to build something. So unless you sell plans and instructions be careful.
craft
crafts
create
creating
hand made
handmade
home
homemade
how to
make
making
Education
Unless you are a college or a University then you are unlikely to want your keywords to be found when someone uses these words with your keywords.
class
classes
college
colleges
course
courses
education
school
schools
training
universities
university
Job Seekers
Your most likely not going to want your ads being displayed for the following employment terms.
career
careers
employment
hiring
intern
interns
internship
internships
job
jobs
recruiter
recruiting
resume
resumes
salaries
salary
Legal
act
act of
compliance
law
laws
legal
legislation
regulation
regulations
Manufacturing & Industrial
If you are happy with these words activated you ad then cool otherwise consider adding them as negative keywords.
antique
consumer
export
exporter
exporters
hobby
import
importer
importers
measurement
model
models
regulations
rent
rental
repair
repairs
retail
retailer
retailers
rules
safety
specifications
specs
standards
store
toy
toys
used
vintage
Materials
Aluminum
ceramic
cotton
fabric
glass
gold
iron
leather
metal
paper
plastic
rubber
silver
stainless steel
steel
stone
vinyl
wood
Price Sensitive Shoppers
I’m sum what undecided on these keywords but you need to consider them – do you want your ads to be activated when someone does a search on these words?
price
prices
pricing
quote
quotes
Research & Stats
I generally don’t target people doing research as they are unlikely to spend money for some time.
association
associations
book
books
case studies
case study
guide
guides
journal
journals
magazine
magazines
metrics
news
research
review
reviews
statistics
stats
success stories
success story
tutorial
tutorials
white paper
white papers
Reference Keywords
These are broad search terms that are unlikely to make you or your client any money so really consider if they are appropriate.
about
definition
diagram
example
examples
history
map
maps
sample
samples
what are
what is
Software
Good old software. If you sell software then you may want your ads to be activated when someone does a search and includes they phrases – otherwise you are unlikely to want your ads to be shown.
burn
burner
cd
code
community
desktop
developer
developers
disk
download
dvd
error
file
files
forum
free
freeware
game
games
gnu
hack
hacks
libraries
library
microsoft
open source
public domain
retail
retailer
retailers
shareware
shortcut
shortcuts
template
templates
tip
tips
video
windows
