Is your organisation currently tracking website optimisation ROI? Is ROI even a primary driver for your website optimisation efforts? Have you ever tried to make changes in your optimisation efforts basis on your findings? If the answer is no, what is preventing you from doing so? Website optimisation is fast catching attention of marketers with […]
So the following video is a the view on the world of Search and a list of 5 things of what is important according to Duane Forrester the Sr. Product Manager – Webmaster Outreach at Bing and Matt Cutts the Head of the Webspam team at Google. This pair maybe competitors in the world of […]
The quesiton has been around for years that duplicate content is bad for your site. I know many webmasters make there terms and conditions nofollow to try to counteract this problem. Here is Matt Cutts from Google answer on the question. So don’t stress about it as long as it is “not SPAMMY or keyword […]
Social media is a social tool of communication. Social media not only provides us the information, but also interacts with us while giving us that information. Social media is free! Ok not totally as we give personal information away which allows the Social networks to sell advertising. Plus it opens up business oppertunities. It’s a […]
Keyword research is an integral part of an Internet Marketing – hence the article about Google Keywords tool. A successful website is dependent on well researched keywords to help you increase your traffic online. The process of keyword research demands lots of practice and lots of trial and error. But once you start your research, […]
So you did a search on Google by including your location in the search box and Google has delivered its results. But the first page is dominated by local businesses and a map of your location indicating where they are actually located. The other results are way down the bottom of the page. It won’t […]
So what is AstroTurfing, I hear you say! Reviews on anything are all about getting back to the basics or the grass roots of a product/service. It’s an opportunity for real people to have a say on the quality of a product/service. So AstroTurfing is fake reviews provided by people who are either paid or […]
So you are looking at setting up a website or you have one already? The most important question to answer is what do you want a website for? The 2 main responses from people are: Is to provide details to customers on products or services they provide. To sell products or services – some sort […]