4 Effective Business Development KPI’s for Your Website
Does your business development strategy utilise customer-centric key performance indicators (KPI)?Once you already realise that KPIs are essential metrics to evaluate the success of your digital marketing efforts anchored on your business website – then the next step would be to identify which KPIs would match your need to produce an effective business development strategy. […]
Content Hubs: An Effective Content Marketing Strategy
Content Hubs are powerful tools to bring fresh curated content to your site visitors. Every brand that is seriously invested in their content marketing strategy should create a content hub where all information and data pertaining to your business can go live and be readily accessible by the public eye. Quick Navigation 6 Steps to […]
Evaluating and Measuring Content Marketing ROI
Evaluating and Measuring Content Marketing ROIA successful content marketer knows that it isn’t just about doing what brings guaranteed results; it is also about being able to objectively measure whether what you’re doing brings guaranteed results or not, and then take the appropriate and necessary actions. Quick Navigation Evaluating and Measuring Content Marketing ROIWhat is […]
Content Marketing: Content Distribution Strategies and Tools
In this modern age of SEO, there is one undisputed truth: content is king. So you pour your heart and soul in creating compelling content and then publish it, eagerly anticipating instantaneous boost in audience engagement and sales conversion. But nothing’s changed. What now? Whether you accept it or not, your content distribution tactics are flawed […]
Content Marketing Strategy Success: Defining Your Audience
Content marketing capability is not the only facet of your business that needs an audit on a regular basis. The evaluation of your different audiences should also take precedence over other urgent organisational goals you may have. Content Marketing Strategy is critical in defining and refining your audience over time. For without the competence to […]
Content Marketing Capability Audit and Goal Setting
Content marketing, according to the Content Marketing Institute, is “a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience–with the objective of driving profitable customer action.” For CEOs and CFOs, it means using content marketing to improve business performance, to witness positive ROI, and to […]
How to Create a Successful Content Marketing Strategy
Consumers today are constantly barraged by marketing messages and all forms of adverts from countless brands. On a daily basis, an average consumer is exposed to a very high volume of promotional messages which makes it more difficult to get their attention. And this is why you need a Content Marketing Strategy to stand out […]
How to Use Facebook Marketing to your Advantage
With over a billion active users – more than 60% of whom log in on a daily basis – in 2016, Facebook is considered as the largest social network in the world and one of the most effective ways to market your products and services. So the question is how to use Facebook Marketing to your […]
How Facebook Marketing is Changing in 2016
Facebook is continuously growing with over 1.44 billion monthly active users, 1.25 billion of these are on mobile alone. This is equivalent to 20,000 users on Facebook every second. These numbers make a valuable site for digital marketers and Facebook being the biggest social network functioning now, whether they are promoting a service or product […]
Why is Content King? Why Quality Content Marketing Is Essential
Why Is Content King? 9 Truths As To Why The Royal Title Is For KeepsThe Content King holds royal court in the media, marketing, and advertising realm. The idea is true and very simple to understand. This principle has been around for a long time and was given a boost several years ago, revived and passed down […]