Category Archives for "Marketing"

Evaluating and Measuring Content Marketing ROI

What is Return on Investment

Evaluating and Measuring Content Marketing ROIA successful content marketer knows that it isn’t just about doing what brings guaranteed results; it is also about being able to objectively measure whether what you’re doing brings guaranteed results or not, and then take the appropriate and necessary actions. Quick Navigation Evaluating and Measuring Content Marketing ROIWhat is […]

Content Marketing Capability Audit and Goal Setting

Content Marketing Capability Audit and Goal Setting

Content marketing, according to the Content Marketing Institute, is “a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience–with the objective of driving profitable customer action.” For CEOs and CFOs, it means using content marketing to improve business performance, to witness positive ROI, and to […]

4 Effective Business Development KPI’s for Your Website

Website KPI

Does your business development strategy utilise customer-centric key performance indicators (KPI)?Once you already realise that KPIs are essential metrics to evaluate the success of your digital marketing efforts anchored on your business website – then the next step would be to identify which KPIs would match your need to produce an effective business development strategy. […]

How Facebook Marketing is Changing in 2016

Facebook is continuously growing with over 1.44 billion monthly active users, 1.25 billion of these are on mobile alone. This is equivalent to 20,000 users on Facebook every second. These numbers make a valuable site for digital marketers and Facebook being the biggest social network functioning now, whether they are promoting a service or product […]

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