Why Define SMART Goals and What Should They Be


One of the most essential parts of site-building is defining and knowing your website’s SMART goals. This particular task precedes all the others from your site to-do list such as copy, colour schemes, plugins and even your domain name. SMART stands for: Specific, Measurable, Attainable, Relevant and Time-bound. Great websites are more than just about its appearance, […]

Which Is Best Facebooks Ads or AdWords Infographic

facebook ads or adwords image

As the battle between Google Adwords and Facebook ads continue, all e-commerce advertisers and small business owners find it difficult to determine which pay-per-click advertising option is best option for them. So which is the best Facebook Ads or AdWords? It’s a tough one.Both platforms, being the two most powerful pay-per-click advertising options around at […]